Starting Situation

A new real estate management software was being developed with the goal of simplifying processes that are typically complex and time-consuming. Most existing solutions in the industry were cluttered and difficult to use, so the challenge was to create an intuitive, user-friendly interface while integrating AI to automate tasks and save users time.

Approach

I focused on designing a clean and modern interface that streamlined workflows, making it easy for users to navigate without unnecessary complexity. To give the brand a personal and approachable feel, I created a mascot—an intelligent raccoon that serves as a virtual assistant, guiding users through the software. The branding was designed to be vibrant and modern, with a colorful logo that reflects innovation and efficiency.

Result

The final design combines functionality with personality. The intuitive interface makes real estate management more efficient, while the AI integration reduces workload for users. The mascot adds a unique and engaging touch to the brand, making the software feel more like a helpful companion than just another tool. The fresh, colorful branding ensures a strong and memorable identity in the market.