Starting Situation

An architect in Milan had been successfully working for years without a logo or a clear brand identity. While her work was well recognized, she needed a visual representation that would strengthen her presence in the market while staying true to her established style.

Approach

The challenge was to create a brand identity that reflected her architectural style while maintaining the unique aesthetic she had developed over the years. Through research and discussions, I designed a logo that felt authentic and timeless. I also created a set of print materials and developed a pattern and icon system, keeping the future website in mind to ensure a cohesive brand across all platforms.

Result

The final branding gives her a strong yet elegant identity that enhances her professional presence while staying true to her style. The new logo, print materials, and digital-ready design create a consistent and recognizable look for her business.